Perform & Connect w/ the

BHAM STREET TEAM!

As a vital component of our Perform & Connect pillar, the BHAM Promo Street Team Program empowers both music advocates and independent artists to thrive together.

Led by our Acting Program Lead, this program serves as the grassroots connective engine for our organization. It drives real-world physical awareness across the regional music landscape while providing an open pipeline for volunteers to gain hands-on music industry marketing experience.

1. Our Mission: Carrying the Noise

In a thriving creative scene, independent projects rely on grassroots energy to survive. Emerging bands and local venues rarely have the administrative time or financial bandwidth to execute widespread physical marketing campaigns. The BHAM Promo Street Team bridges that gap. We deploy coordinated, structured runs to handle the heavy lifting of regional flyering while giving volunteers a gateway to build their networks and support local art.

Regional Focus: A Three-County Reach

Unlike localized marketing efforts that stay confined to a single city, our campaigns expand across the region to tie distinct creative scenes together. The Street Team handles physical marketing routes, merchant relationship check-ins, and high-visibility flyering across three core regional sectors:

• Whatcom County: Comprehensive coverage across downtown Bellingham corridors, the Western Washington University (WWU) campus, and neighboring historic districts.

• Skagit County: Targeted physical routing in active cultural hubs and music spaces like Anacortes and surrounding downtown blocks.

• Island County: Expanding promotional reach to regional islands to maximize audience engagement and regional festival awareness.

The Record Company Blueprint: Our 3-Phase System

Operating exactly like a traditional music label promotional street campaign, our routing and deployment are executed in a structured, multi-tier sequence to build compounding awareness:

Campaign Phase

Deployment Strategy

Core Focus & Objectives

Phase 1: The Teaser Batch

Selective drops at key cultural hubs, cafes, and independent record stores.

Build early scene intrigue and establish foundational relationships with local merchants.

Phase 2: The Wide Blanket

Mega regional postering push across designated public bulletin boards and high-traffic zones.

Blanket campus corridors (WWU Red Square/Viking Union) and city centers to drive high-volume visual visibility.

Phase 3: The Showtime Push

Heavy handbilling and pop-up booth activations during a tight 2-week countdown window.

Final push targeting high foot-traffic music events and student hubs to maximize regional event turnout.

2. For Volunteers: Join the Crew

Are you looking to gain music industry experience, build your portfolio, or simply give back to the independent music you love? We welcome students, music advocates, and creators alike. This isn't just about handing out flyers—it's about learning the blueprint of grassroots marketing.

The Benefits of Joining:

• Industry Experience: Learn traditional music label promotional strategy, campaign pacing, and physical asset management workflows.

• Creative Networking: Connect directly with local bands, independent venue owners, regional festival promoters, and fellow crew members.

• Event & Festival Access: Active street teamers earn entry passes and "photo pass" coordination entry to partnered showcases, local gigs, and regional music festivals.

• The Leadership Pipeline: We are actively building this team from the ground up. Dedicated members have a direct path to step into permanent organizational leadership roles, including Campus Ambassadors (WWU), Regional Route Captains, and Logistics Coordinators.

How the Volunteer Process Works:

1. The Intake: Submit your contact info to join the crew. No prior marketing experience is required—we provide the routing maps and materials.

2. The Campaign Brief: When a new event campaign launches, the Program Lead outlines the weekly regional targets and organizes the physical assets.

3. The Pavement Sweep: Crew members execute their runs across student corridors or merchant districts, utilizing our shared digital Drop-Log to ensure optimal coverage without duplicate postering.

4. The Scene Reward: Complete your targeted run, help a local band pack the venue, and claim your entry rewards for the upcoming showcase run.

3. For Musicians, Venues & Promoters: Your Vision, Distributed

Whether you are booking your first DIY showcase or organizing a large-scale regional festival run, we want to help you capture the community's attention. Emerging acts rarely have the bandwidth to hit the pavement. By utilizing our promotional engine, your physical media (posters, flyers, and handbills) will reach targeted hands across three counties, allowing you to stay focused entirely on your music. Digital included also!  

Campaign Pricing & Print Options

While the Street Team’s physical distribution and pavement labor are 100% free for the community, print production costs are structured based on your affiliation with BHAM

To join the crew fill out this form at our website: https://forms.gle/YfZ4PnCAF8f2ZaFo8 

To request coverage: director@bellinghamhelpsaccessmusic.org